with Fluid Innovation Thinking™


Fluid Innovation Thinking™ (FIT)

Our original Innovation Methodology based on the psychology of intelligence, storytelling and meaning.

Fluid Intelligence

The psychology of intelligence tells us that humans think flexibly.

Narrative Reasoning

Cognitive psychology tells us that humans think in stories.

Meaningful Experiences

Psychotherapy tells us that humans think of meaning.

Grow With Fluid Innovation Thinking™

More meaningful products. More human work culture. More social impact.

Find Out How

The FIT Book Is Coming Soon

A complete playbook for applying FIT principles to your innovation journey.